During my time as a designer and art director at WRISTR, I took the lead on the creative direction for their marketing campaigns, building out both paid and organic social media content from the ground up. My day-to-day was a mix of designing high-performing graphics, shaping communication strategies, and executing in-house photo and video shoots.
Managing a brand's entire visual output at this speed was a crash course in creating visuals that don't just look good, but actually connect with a general audience and drive results. This experience was pivotal for me: it taught me how to work efficiently under pressure and, more importantly, how to look at design through a strict marketing lens. Today, I use that exact foundation to ensure my more artistic and cultural projects still possess the strategic marketing bones needed to reach and engage a wider audience.
