From 2019 to 2024, I managed a significant portion of the design, social media strategy, and photography for Sneakers Luxembourg. This project was a creative playground for me because it meant diving headfirst into sneaker culture and urban fashion communities. I absolutely loved keeping a close eye on shifting street-style trends and drawing inspiration from them to keep our visuals ahead of the curve.
The ultimate highlight of this collaboration was leading the visual direction for their massive annual Black Friday events. For these campaigns, my designs were scaled up and blasted across every single digital screen throughout major national shopping centers. Managing a project of that magnitude was an incredible rush, proving that my visuals could command attention and look incredibly sharp at a massive commercial scale.
snippet of event video (credit: Sneakermess)