After years of running poetry slams and spoken word nights all over Luxembourg, the local slam community wanted to build something definitive: a premier national championship. Launched in close cooperation with Rotondes and the Kulturhaus Niederanven, I take on the role of lead organizer and host, while also managing the entire visual ecosystem from the initial art direction to the digital campaign.
For the inaugural edition, I developed a comprehensive design toolbox consisting of custom color palettes, textures, and brush samples. Instead of recycling rigid templates for the following years, I treat this archive as an evolving system. I remix and reinterpret the original assets from a completely new perspective each time. While the first year embraced full-on maximalism by layering every element onto the canvas, the later editions shifted focus toward tight, zoomed-in details. This systematic approach allows the identity to feel fresh and experimental every season while maintaining the same underlying DNA.
