As a member of the Géisskan Kollektiv, I handle the majority of our visual output, a role that gives me an incredible amount of creative freedom and trust from my team. For this project, we wanted to launch a dedicated poetry slam league for younger teenagers who cannot attend our usual late-night shows. We organized workshops to mentor these high school students, with a final showdown in a daytime matinée competition where different schools face off for the crown.
When designing the visual identity, I wanted to avoid the classic pitfall of teen-focused marketing, which often relies on outdated clichés like emojis, comics, and graffiti. Teenagers naturally look up to the aesthetics of their idols in music, film, and fashion. I aimed for a visual direction that felt playful yet edgy, appealing equally to fifteen and eighteen-year-olds.
I developed a digital, glitchy motion concept that expands on the existing Géisskan identity with a fresh twist. By setting the main typeface in an incredibly tight, overlapping arrangement, I created a sense of tension and new abstract forms while maintaining readability. To translate this digital movement into the physical print posters, I used transparent UV varnish over the graphics, adding an unexpected layer of depth and visual vibration that demands attention in the real world.
